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Research papers

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006
Authors: Kate Reeve, Dave Saville
Company: Ofcom
October 8, 2006
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Citation

Reeve and Saville (2006a, October 08). Consumer engagement with digital communications services. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/consumer-engagement-with-digital-communications-services